Digital Disrupters and Change Makers

Hochschule Fresenius‘ International Business School and Adelphi University’s Robert B. Willumstad School of Business were proud to present the collaboration results live in our first Trans-Atlantic Student Conference on March, 24th 2021.

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Our Live Conference Winners

Business Communication

Lea Marie Kur, Yaren Öztürk
Topic: Between Sweatshops and Startups – The Impact of Covid-19 on the Fashion Industry

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Human Resource Management

Kimberly Hoffmann
Topic: Disability – How can today’s Disability be our Ability tomorrow?

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Business Ethics

Christoph Neu, Divya Govil
Topic: Ethical Workplace Management at Amazon

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Entrepreneurship/Leadership

Christoph Neu, Thaarun Palaniappan
Topic: Leadership Perceptions in the Beverage Industry

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Special Category Winners

Creativity

Paula Sophie Kolb
Topic: Talking Business

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Collaboration

Abicantya Sophie, Jana Braun, Sofia Pinzon, Tanya Sarin
Topic: Entering the Fashion Marketing World: New York vs. Cologne

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Innovative Concept

Grisilda Miftari, John Nightingale, Jordan Zeppieri, Robin Inhof
Topic: A Talkshow on How should International companies navigate the challenge of different cultural environments? – Example of Nike, Inc.

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Innovative Concept

Grisilda Miftari, Robin Inhof, Zareen Shaikh
Topic: A Podcast on Digital Healthcare in Germany and the United States: How is the growing digitization being taken into account in the development of leadership personalities?

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Alignment to TAVEC Values

Joseph Kern
Topic: Marketing in the 21st Century

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Congratulations to all winning students!

Conference Agenda

All times shown are US Eastern Daylight Time (EDT)/ Central European Time (CET).

TIMESESSIONSPEAKER
8:15am – 8:30am/ 1:15pm – 1:30pm
Offline Selection Committee Meet n GreetSelection Committee, TAVEC Project Team
8:30am – 8:45am/ 1:30pm – 1:45pm
Official Opening
Introduction Selection Committee

Selection Committee, TAVEC Project Team
Business Communication
8:45am – 09:00am/ 1:45pm – 2:00pm
Talking BusinessPaula Sophie Kolb
9:00am – 09:15am/ 2:00pm – 2:15pm
Entering the Fashion Marketing World: New York vs. CologneAbicantya Sophie, Jana Braun, Sofia Pinzon, Tanya Sarin
9:15am – 9:30am/ 2:15pm – 2:30pm
Between Sweatshops and Startups - The Impact of Covid-19 on the Fashion Industry
Lea Marie Kur, Yaren Öztürk
9:30am – 9:45am/ 2:30pm – 2:45pm
Importance and Definition of CommunicationLea Effertz
9:45am – 10:00am/ 2:45pm – 3:00pm
Marketing in the 21st CenturyJoseph Kern
10:00am – 10:15am/ 3:00pm – 3:15pm
BREAK / Offline Discussion for Selection CommitteeSelection Committee, TAVEC Faculty
Human Resource Management
10:15am – 10:30am/ 3:15pm – 3:30pm
Disability – How can today’s Disability be our Ability tomorrow?Kimberly Hoffmann
10:30am – 10:45am/ 3:30pm – 3:45pm
Age DiscriminationDilara Zeycan
10:45am – 11:00am/ 3:45pm – 4:00pm
Wheelchair Users across International BordersLara Hochgeschurz
11:00am – 11:15am/ 4:00pm – 4:15pm
BREAK / Offline Discussion for Selection CommitteeSelection Committee, TAVEC Faculty
Business Ethics
11:15am – 11:30am/ 4:15pm – 4:30pm
A Talkshow on How should International companies navigate the challenge of different cultural environments? - Example of Nike, Inc.
Grisilda Miftari, John Nightingale, Jordan Zeppieri, Robin Inhof
11:30am – 11:45am/ 4:30pm – 4:45pm
Ethical Workplace Management at AmazonChristoph Neu, Divya Govil
11:45am – 12:00pm/ 4:45pm – 5:00pm
Corporate Culture and its Impact on the Society - A Study of the Volkswagen Group
Thaarun Palaniappan
12:00pm – 12:15pm/ 5:00pm – 5:15pm
The Privacy Laws and Restrictions in Germany and the United States of America
- Example of Google LLC
Andjela Vaklinska, Maximilian Bialluch
12:15pm – 12:30pm/ 5:15pm – 5:30pm
BREAK / Offline Discussion for Selection CommitteeSelection Committee, TAVEC Faculty
Entrepreneurship / Leadership
12:30pm – 12:45pm/ 5:30pm – 5:45pm
A Podcast on Digital Healthcare in Germany and the United States: How is the growing digitization being taken into account in the development of leadership personalities?
Grisilda Miftari, Robin Inhof, Zareen Shaikh
12:45pm – 1:00pm/ 5:45pm – 6:00pm
Leadership Perceptions in the Beverage IndustryChristoph Neu, Thaarun Palaniappan
1:00pm – 1:15pm/ 6:00pm – 6:15pm
BREAK / Offline Discussion for Selection CommitteeSelection Committee, TAVEC Faculty
1:15pm – 1:45pm/ 6:15pm – 6:45pm
Official Conference ClosingTAVEC Project Team,
Selection Committee

Detailed Program Information

Talking Business

by Paula Sophie Kolb

The product of this project is a student-run website showcasing a poem about international teamwork, the “perfect interview” and the student-led career research interviews with professionals from the field. The students examined how effective college education is for preparing them for their professional careers. Website: https://aray240012.wixsite.com/talkingbusiness

Entering the Fashion Marketing World: New York vs. Cologne

by Abicantya Sophie, Jana Braun, Sofia Pinzon, Tanya Sarin

The fashion industry consists of significant elements and understanding marketing is one of the core elements. In order to understand how to make promotions, sales, and intrigue customers, this group of students created an accessible website for those interested in fashion marketing. It helps fashion seekers obtain the right advice and tips from fashion marketing professionals. The students gained expertise advice from popular retail companies in Europe and America. They incorporated blog posts that describe fashion differences across these two continents. Website: https://tanyasarin.wixsite.com/fashionxmarketing

Between Sweatshops and Startups – The Impact of Covid-19 on the Fashion Industry

by Lea Marie Kur, Yaren Öztürk

This project focuses on the impact of Covid-19 on the fashion industry, and how companies have dealt with the crisis overall. It deals with how circumstances changed for employees working in sweatshops and for sustainable fashion brands and how online shops prevent companies from going bankrupt.

Importance and Definition of Communication

by Lea Effertz

This project group analyzed different types of communication and the differences in perception towards the definition of communication. They examined the importance of cross-cultural communication in daily life and in the business world.

Marketing in the 21st Century

by Joseph Kern

Social media marketing is one of the fastest growing marketing opportunities in 2021. Utilizing skills and key points included in the marketing curriculum at both universities, in accordance with career research advice from professionals from the US and Germany, this project utilized Instagram as a platform to define the wide array of tools social media provides. This group proved social media’s importance and growing functionality in connecting professionals, providing transparency to brands and corporations, and  contributing to an entirely new creation of professions. Instagram: https://www.instagram.com/international_marketing_colab/

Disability – How can today’s Disability be our Ability tomorrow?

by Kimberly Hoffmann

This project is looking on how German und US politics is engaging the topic of disability to improve the life of people affected by disabilities. The students compared numbers and laws and examined differences between both countries. They talk about personal experiences, and discuss opportunities and necessary changes needed in today’s society.

Age Discrimination

by Dilara Zeycan

When people talk about discrimination, age usually doesn’t come to people’s minds straight away, but rather other characteristics. With this project students provide information on the topic of age discrimination, comparing Germany and the US in legal terms and in terms of perceived discrimination. They examined the topic from different perspectives and outlined various facets of discrimination. They discussed possibilities to bring generations closer together and actions to prevent discrimination.

Wheelchair Users across International Borders

by Lara Hochgeschurz

This project group focused on wheelchair users in Germany and the US while presenting and comparing collected data, laws and regulations, as well as examples and experiences of wheelchair users in the workplace.

A Talkshow on How should International companies navigate the challenge of different cultural environments? – Example of Nike, Inc.

by Grisilda Miftari, John Nightingale, Jordan Zeppieri, Robin Inhof

This project identifies factors that should be considered in cross-cultural management of international companies. Students define which actors influence the way companies do business internationally and answer the research question: How should International companies navigate the challenge of different cultural environments? Applying a case study of Nike company, they illustrate practically how things are managed cross-country, such as in the US, Vietnam, and Pakistan. Since cross-cultural management is a challenge for many international companies this study provides valuable theoretical background for all international companies struggling with cultural diversity and gives recommendations for improving cross-cultural management. Students presented their findings and outcome in a simulated talkshow.

Ethical Workplace Management at Amazon

by Christoph Neu, Divya Govil

This project deals with the ethical workplace management of Amazon. Students examined how the German and the American labor conditions differ both in an ethical and a legal context. They did a digression on the relevance of unions both in Germany and the US and examined how communication between unions and Amazon took place in the past.

Corporate Culture and its Impact on the Society – A Study of the Volkswagen Group

by Thaarun Palaniappan

This project focuses on the role of an international cross-cultural business and the impact on the societal values in the US and Germany. It explains the interaction between a nation’s culture and a business culture in both countries and deals with corporate social responsibility in both the US and Germany. All findings are portrayed by the example of the Volkswagen Group.

The Privacy Laws and Restrictions in Germany and the United States of America – Example of Google LLC

by Andjela Vaklinska, Maximilian Bialluch

This project focuses on privacy laws and restrictions in Germany and the US and exemplary shows how Google as a multinational company operates differently among these two countries with regard to the legal situation.

A Podcast on Digital Healthcare in Germany and the United States: How is the growing digitization being taken into account in the development of leadership personalities?

by Grisilda Miftari, Robin Inhof, Zareen Shaikh

This group examined digital entrepreneurship and leadership aspects from the perspective of two US and German companies operating in digital healthcare: m.Doc and Klara. They compared both countries’ perspectives on the role of leadership personalities in start-ups, and gave advice to future passionate entrepreneurs on going towards entrepreneurship and on mastering challenges. This project group produced a podcast simulating being the CEOs of both companies.

Leadership Perceptions in the Beverage Industry

by Christoph Neu, Thaarun Palaniappan

This project deals with different perceptions of leadership perspectives in Germany and the US. To examine potential differences, students had a closer look at two different start-up companies, true fruits from Germany and G-Fuel from the US. They examined the companies’ perceptions of marketing measures, analyzed how they use the growing opportunities of digitization and discovered their views on sustainable business models. They investigated how the entrepreneurial ideas and personalities of both companies’ founders were portrayed in the companies business operations.

Selection Committee / Panel of Judges

Benedikt Brisch

Director DAAD (German Academic Exchange Service) North America and DWIH (German Center for Research and Innovation) New York/USA

Yasemin Pamuk

Head of Cultural Affairs and Science Department, German Consulate General New York/USA

Dirk Schülgen

Former General Manager at FOND OF, Cologne/Germany; Former General Manager & Senior Marketing Director at Nike and Electronic Arts, Germany

Andrea Steinert

Founder of TFF-Transatlantic Female Forum and University lecturer, former Director of Amerika Haus Cologne, Germany

Marc Wells

Vice President Marketing and Emerging Markets Group Lead – Hospital at Pfizer, New York/USA

Organizing Committee

Pirneeta Bhambhani Hochschule Fresenius

TAVEC Project Assistant

Kiara Lakdawala Hochschule Fresenius

TAVEC Project Assistant

Lena Mewes Hochschule Fresenius

TAVEC Project Research Coordinator

Diego Ureta Hochschule Fresenius

TAVEC Project Assistant

Dr. Susan Briziarelli Adelphi University

Assistant Provost for Global Affairs

Robert Brooks Hochschule Fresenius

Lecturer

Frank Gallucci Adelphi University

External Lecturer

Prof. Dr. Richard C. Geibel Hochschule Fresenius

Master’s Digital Management, Program Director

Dr. MaryAnne Hyland Adelphi University

Associate Dean Undergraduate Programs & Student Success

Prof. Dr. Barbara Lier Hochschule Fresenius

International Business School (Cologne), Head & Bachelor’s International Business Management, Program Director

Laura Messano Adelphi University

Lecturer

Priya Nayar Hochschule Fresenius

Director, North America

Amit Ray Hochschule Fresenius

Master’s International Business Management, Program Director & Master’s International Tourism and Event Management, Program Director

Prof. Dr. Monica Yang Adelphi University

Department Chair

Meet The Team!

To see our complete TAVEC Project team overview, please click here.

Spread the Word!

The TAVEC project is also present on many social media channels and we invite you to join our trans-atlantic exchange and discover more about the project and the people involved. We have prepared a quick overview with some additional information for our participants and audience.

MORE INFORMATION
LudwigTASC – Trans-Atlantic Student Conference