TAVEC Week 2022

Hochschule Fresenius‘ International Business School and Adelphi University’s Robert B. Willumstad School of Business were proud to present the collaboration results of our first TAVEC Project Week live in our second Trans-Atlantic Student Conference on October 25th, 2022.


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Thank you very much for participating!

Our Conference Winners

Group 2 “Trans Global”

Maria Rivadeneira Rosero, Zenia Singh, Helena Steger, Celina Evenschor, Harry Gunia, Theresa Groß


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Group 3 “To The Moon”

Khamkay Inthavong, Dhruv Gupta, Deenah Chamsou, Kimberly Hoffmann, Lars Steiger


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Congratulations to all winning students!

Selection Committee / Panel of Judges

Lara Oebel

HR Manager Projects & Implementation, DHL Supply Chain, Bonn/Germany

Katrin Otto

Head of Talent Acquisition, DHL Supply Chain, Bonn/Germany

Marc Bauer

Head of Talent Acquisition & Development, Cognos AG, Cologne/Germany

Dr. Tom Diamante

Risk Management Association, Member – Board of Governors, New York/USA

Jim Hajny

Managing Director, Career Transition, Partners International, New York/USA

TAVEC Week and Conference Agenda

In only one week, student groups became a task force and had to develop their own employer brand and recruitment campaign for the fictitious TAVEC Company which is an internationally operating tech company developing virtual collaboration tools. The TAVEC Company is offering an international graduate trainee program. Student groups had to make recommendations to the board to support recruitment activities for this program. Finally, the task force had to pitch their campaign during a 15 minutes presentation on the virtual trans-atlantic student conference.

1-2:30pm (NY) / 7-8:30pm (CGN):

  • Introduction of TAVEC Team
  • Agenda of TAVEC Week
  • Announcement of Student Groups
  • Get to know your Team
  • Introduction to Miro Board
  • Introduction of the TAVEC Week Project Task
  • Q&A / Group Discussion

9am-12pm (NY) / 3-6pm (CGN):

  • Welcome
  • Agenda of the Week
  • Introduction to Understanding New Work & Miro Board (Amit Ray – Hochschule Fresenius)
  • Group Work – Research
  • Social Activity: Quiz

9am-12pm (NY) / 3-6pm (CGN):

  • Agenda of the Day
  • Keynote: Employee Value Proposition (Raghida Yassine – Adelphi University)
  • Group Work: Competitors & Brainstorming Employer Brand & Recruitment Campaign
  • Social Activity: Game

9am-12pm (NY) / 3-6pm (CGN):

  • Agenda of the Day
  • Introduction to Employer Brand & Recruitment Campaigns (Amit Ray – Hochschule Fresenius)
  • Group Work: Development of Employer Brand & Recruitment Campaign
  • Workshop: Mastering Presentations as Virtual Teams (Matthias Nelke – Hochschule Fresenius)

9am-12pm (NY) / 3-6pm (CGN):

  • Agenda of the Day
  • Keynote: Structuring Presentations (Pamela Buckle – Adelphi University)
  • Group Work: Development of Employer Brand & Recruitment Campaign + Presentation Preparation
  • Social Activity: Quiz

9am-12pm (NY) / 3-6pm (CGN):

  • Trans-Atlantic Student Conference (TASC): 4 student groups present their final results in front of an external panel of judges of business experts from Germany and the US.

TAVEC Week – Procedure & Goals: What? Who? When? How?


  • Collaborate virtually on an employer branding campaign with students from Adelphi University New York/Hochschule Fresenius University of Applied Sciences in Cologne (Germany)!
  • Present your group project at the virtual trans-atlantic student conference!
  • Receive certificates, brush up your presentation skills, attend workshops, work with business professionals!
  • The best project groups will win a travel stipend (flight & hotel for 5 days) to visit Adelphi University in New York/Hochschule Fresenius in Cologne!


Are you

  • currently enrolled as a Bachelor‘s or Master‘s student at the International Business School or a student of the Robert B. Willumstad School of Business?
  • available for the whole duration of the TAVEC Week and all travel dates?
  • interested in intercultural exchange and ready to shape employer branding of the future?
  • looking for a networking opportunity with international students and global companies like DHL?

Then the TAVEC Week and TAVEC Travel Stipend is for you!

You will experience a week full of virtual workshops, project work and social activities and have the unique opportunity to present your innovative employer branding campaign in front of an external panel of judges of business experts. As a conference winner you will travel to New York/Cologne together with 3 fellow students and 2 faculty members from your university to visit your American/German group members! You will experience intercultural exchange on-site and explore New York City and the great city of Cologne!

Save one of the 40 spots & join our TAVEC Week 2022!



Virtual Project Week:

October 12, 2022        Kick-Off

October 19-24, 2022   Project Week

October 25, 2022         Virtual Student Conference

Travel Dates for Conference Winners:

Adelphi University in Cologne:                        March 13-17, 2023

Hochschule Fresenius in New York:                March 27-31, 2023

Application Deadline: October 3, 2022

Announcement of TAVEC Week Participants: October 4, 2022



Fill in the online application form here and send a short application video to project.tavec@gmail.com

Submission of the video is also possible via Google Drive, WeTransfer etc. Please send the links to project.tavec@gmail.com

Application video:

  • Duration: Max. 2 minutes
  • File format: MP4
  • Answer the following questions on your motivation to apply:
    • Who are you?
    • What makes you the perfect student ambassador? How can you contribute to the project idea?
    • Why do you want to participate in the TAVEC Week? What are your expectations?
    • Why should you receive a travel stipend? How would it enrich you?
  • Creativity is welcome!
Apply Now

Organizing Committee

Lena Mewes Hochschule Fresenius

TAVEC Project Coordination

Lisa Hoffmann Hochschule Fresenius

Academic Assistant

Prof. Rakesh Gupta Adelphi University

Associate Professor

Raghida Abdallah Yassine, Ph.D. Adelphi University

Assistant Professor

Dr. Pamela Buckle, Ph.D. Adelphi University

Professor, Faculty Director

Prof. Dr. Barbara Lier Hochschule Fresenius

Associate Dean International Affairs, Head of International Business School (Cologne), Program Director

Amit Ray, M.Eng. Hochschule Fresenius

Program Director, Intercultural Academic Development

Spread the Word!

The TAVEC project is also present on many social media channels and we invite you to join our trans-atlantic exchange and discover more about the project and the people involved. We have prepared a quick overview with some additional information for our participants and audience.

Lena MewesTAVEC Week 2022